Date: Thu, 23 Dec 2004 05:41:31 -0800 (PST)
From: Neil Ottenstein <nottenst at yahoo.com>
Subject: [WSFA] New mass market pb format
To: WSFA members <WSFAlist at WSFA.org>
Reply-To: WSFA members <WSFAlist at WSFA.org>

--- Ted White <twhite8 at cox.net> wrote:
> I'm confused, Keith.   I'm confused that you can't
> tell HTML email from
> spam.  Surely the content is different.

Maybe Keith is referring that most spam filters
usually seem to count html email as spam.

Regarding the new pricing/format scheme, one question
is going to be whether there will be a better discount
on the books from retailers.  I suspect not.  It seems
that there is hardly any discount on trade or mass
market paperbacks.  It seems that the discount on some
hardbacks makes them less expensive than the same
thing in trade paperback sometimes.

It seems that the logic of this move is not to sell
more paperbacks, but to get a bigger profit margin on
the ones they do sell.

Neil