From: Michael Pederson <mike at nthzine.com>
Subject: [WSFA] Re: Changing the rocket...What's up?
Date: Thu, 24 Feb 2005 17:15:15 -0500
To: WSFA members <WSFAlist at WSFA.org>
Reply-To: WSFA members <WSFAlist at WSFA.org>

Figured I'd chime in and put my two cents in.

Speaking as a professional graphic designer I have to say that the logo
is charmingly cute but falls short of several requirements of good
design. First off the three components (circle, Capitol, rocket) are in
three different styles and don't mesh well together. Second, all of the
detail work on the Capitol and the gradients on the rocket are too
complex, the eye doesn't have a focal point to rest on. Third, a good
logo needs to be easily rendered in both color and black and white and
this one would not look anywhere near as good in black and white.

That said, I'd be happy to take a shot at a redesign if you want.

Michael D. Pederson
Publisher/Editor
Nth Degree

On Feb 24, 2005, at 5:02 PM, Steve Smith wrote:

> Keith F. Lynch wrote:
>> Ok, Ernest and Gayle emailed me variants on the logo.  I've placed
>> their two variants, and the original, at http://www.wsfa.org/logos.htm
>>
>> Everyone who has an opinion, please tell me whether they prefer the
>> first, second, or third.  (In order not to bias things, I'm not saying
>> which is which.)  Please also tell me if the page *doesn't* consist of
>> three similar logos, or if anything else looks wrong.
>>
>> My inclination, however, is to use none of them, since the original
>> author objects, even if he doesn't have a legal case against us.
>> Would someone volunteer to make a completely new logo?  Thanks.
>
> I like the third, with the more saturated yellow and the text not on
> top
> of the rocket.  However, it feels unbalanced -- like there should be
> something on the bottom/right of the circle.  "WSFA"?
>
> The original design puts the circle at the back, the Capital on top of
> the circle, the rocket on top of the Capital, and the text on top of
> the
> rocket.  Weird visual cues; while I dearly love Escher-esque graphics,
> if we do them, it should be deliberate.
>
> I'd be interested in seeing what ideas folks would come up with for a
> new design.  Sketches, anyone?
>
> --
> Steve Smith                                    sgs at aginc dot net
> Agincourt Computing                            http://www.aginc.net
> "Truth is stranger than fiction because fiction has to make sense."
>