From: "Ted White" <twhite8 at cox.net>
To: "WSFA members" <WSFAlist at WSFA.org>
Subject: [WSFA] Re: Changing the rocket...What's up?
Date: Tue, 1 Mar 2005 15:02:27 -0500
Reply-To: WSFA members <WSFAlist at WSFA.org>

----- Original Message -----
From: "Michael Pederson" <mike at nthzine.com>
To: "WSFA members" <WSFAlist at WSFA.org>
Sent: Thursday, February 24, 2005 5:15 PM
Subject: [WSFA] Re: Changing the rocket...What's up?

> Figured I'd chime in and put my two cents in.
>
> Speaking as a professional graphic designer I have to say that the logo
> is charmingly cute but falls short of several requirements of good
> design. First off the three components (circle, Capitol, rocket) are in
> three different styles and don't mesh well together. Second, all of the
> detail work on the Capitol and the gradients on the rocket are too
> complex, the eye doesn't have a focal point to rest on. Third, a good
> logo needs to be easily rendered in both color and black and white and
> this one would not look anywhere near as good in black and white.
>
> That said, I'd be happy to take a shot at a redesign if you want.

I agree with your critique and am glad to see it here.

(I'm just back from Corflu in San Francisco, catching up on back email, and
fighting a fever of 101....)

--Ted White