Date: Thu, 24 Feb 2011 09:31:47 -0500
From: "Michael Walsh" <mjw at press.jhu.edu>
To: "WSFA members" <WSFAlist at KeithLynch.net>
Subject: [WSFA] Tools of the trade ....Re: Dumb facebook question, Worldcon-related
Reply-To: WSFA members <WSFAlist at KeithLynch.net>

> "Mike B." <yahoo at omniphile.com> 2/23/2011 9:42 PM >>>

>If you want to use facebook, twitter, or whatever in addition to =
having
>a website, to funnel people to your website or to provide interaction
>with those in those particular ghettos using their preferred methods,
>fine, but to do so exclusively is as stupid as having a Flash-only =
site,
>or one that won't work at all without special plug-ins or dangerous
>levels of security removal being necessary.  The idea behind advertising=

>is to reach *all* of your potential customers, and anything that =
limits
>access to your message is counterproductive to that.

Indeed.  Use all the tools at hand.  Don't be afraid to leave to try new =
things and don't be afraid to drop tools that aren't working for you.

Advertising/promoting is all about eyeballs, as it were.

mjw